Complex Networks, Web Crawling, Advertisements, Genetic Algorithms, Python
- Prof. Uttam Sarkar, MIS, IIM Calcutta and Prof. Agam Gupta, IIM Rohtak
- Mar – May 2016
- Demo Link
Designed a tool to select the best subset of websites to maximise the reach of advertisements, within budget and demographic limits, from a graph of websites by scraping traffic information from Alexa. Genetic Algorithm used to optimize the selection problem as the original problem is NP-Hard.
Image source: The Internet Map